Customer Management Platform

Amplify is a breakthrough end-to-end customer management software solution developed by ClientIQ in cooperation with Intelli Solutions which is a specialized IT consulting firm with vast experience and strong know-how on developing software solutions.

Amplify offers today a complete customers engagement solution that will transform your business, redefining the way you approach your customers and creating long-lasting relationships with them. Amplify can tailor loyalty programs to your business specific needs, helping you to increase your market share and maximize the return of the loyalty program investment.


Co‐financed by the European Regional Development Fund of the European Union and Greek national funds through the Operational Program Competitiveness, Entrepreneurship and Innovation, under the call RESEARCH – CREATE – INNOVATE (project code:T1EDK—03307)

Campaign Management

Does your business have customer data sitting on different systems and sources?

Is multi-channel marketing a business priority?

Our specialized teams can help you build a centralized infrastructure for running effective, customer-centric campaigns leveraging the full potential of your customer portfolio. Our services include:


Single Customer View

  • Consolidation, clean-up & Standardization of customer data from multiple sources & systems

  • Customer record enrichment with missing information or socioeconomic data

  • Development of a 360 degree customer view of the portfolio

Decision Engine

To match new customer records with the existing portfolio based on embedded unification criteria
Data Management Tool

To facilitate customer data handling in view of the GDPR guidelines, covering:

  • Customer Data modification

  • Customer deletion

  • Consent Management.

  • Real time response to customer enquiries

Automated Campaign Execution

  • Select target groups based on business or channel criteria

  • Targeting only customers that have provided their consent (as per GDPR)

  • Campaign message/text editor

  • Automatic SMS and email dispatches

  • Dynamic Reporting & MIS (tracking campaigns’ response)

Loyalty Program

A state of the art platform, supporting the design of complex reward schemes, accompanied by flexible campaign management tool and powerful analysis capabilities

Customer Enrollment

Flexible enrollment through online, mobile or paper. Enrichment of customer data – post enrollment – is also supported to improve efficiency of marketing campaigns.
Reward Engine


  • Points accumulation based on transactions, customer attributes, behaviors or interactions with the business.

  • Points redemption in the form of cash back, discount, voucher at collaborating partners, catalogue

  • Ongoing or ad-hoc reward promos to boost sales of specific products or customer segments

Campaign Engine

  • Mass & targeted campaigns through all communication channels are supported

  • A variety of customer Selection Criteria, custom-made for each business, like Customer attributes (demographics,declared preferences etc.), Business-wide relationship (product penetration, vintage), History of transactions and interactions, calculated metadata(portfolio segmentation, aggregated info, time trends etc.) or even with the usage of Ad-hoc lists

Insights engine which provides quick and easy access to the loyalty KPIs and a front-end tool for powerful analytics & dynamic reporting
Mobile Loyalty
A user-friendly mobile application, that helps businesses stay connected in real time with their customers.